“THE ULTIMATE BMW FAMILY” BMW SUMMER SALES EVENT & YEAR END ROAD HOME SALES EVENT

IDEA: Make the BMW family of vehicles top of mind during a crowded sales event season by introducing everyone to the ultimate BMW family. These relatable and memorable characters set BMW apart from the sea of sheet metal sameness that is most other sales event spots.

“Forget Something?” BMW Road Home Sales Event TVC

“Forget Something?” BMW Road Home Sales Event Social

“But How?” BMW Road Home Sales Event TVC

“But How?” BMW Road Home Sales Event Social

“The Last Beach Chair” BMW Summer Sales Event TVC

“The Last Beach Chair” BMW Summer Sales Event Social

ECDs: Wes Phelan and Mathew Edwards

ACDs: Kevin Leung and Clemens Zlami

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Executive Producer: Mathew Flaker

Producer: Daniel Chang

Director: Jonny Mass