“DOUGH PLACE LIKE HOME” ZILLOW COLLAB & AR EXPERIENCE
IDEA: We’ve invited the Doughboy into our homes for 60 years and, for the first time ever, he’s returning the favor with a custom Zillow listing that links to an AR experience which allows visitors to turn their living room or kitchen into the Doughboy’s simply by scanning a can of dough.
Welcome to the Doughiest Home in America!
Pillsbury & Zillow Social
“Dough Place Like Home” Shoppable AR Experience
Scan a can of Pillsbury dough to magically turn your kitchen or living room into the Doughboy’s. Walk around in his space and click hotspots to get recipes, learn facts about the Doughboy’s life, and shop vintage items in his home like slippers, milk cups, and a Doughboy Cookie Jar (which sold out in 6 hours).
The Doughy Details (don’t miss his book collection - he’s quite well read!)
Creative Directors: Kate Baynham, Hanna Wittmark
Senior Copywriter: Mason Douglass
Senior Art Director: Savannah Bradford
Copywriter: Quynh Tran
Art Director: Toan Mai
AR & Home Build: Current Studios