“DOUGH PLACE LIKE HOME” ZILLOW COLLAB & AR HOUSE TOUR

IDEA: We’ve invited the Doughboy into our homes for 60 years. Now, for the first time ever, he’s returning the favor with a custom Zillow listing. Want to book a showing? The listing links to an AR house tour that turns your home into the Doughboy’s and makes the items inside shoppable.

Welcome to the Doughiest Home in America!

Zillow Listing (The lore goes deep)

Pillsbury & Zillow Social

Shoppable AR House Tour

The Zillow listing links to an AR tour of the Doughboy’s home that magically turns a visitor’s home into the Doughboy’s. From there, visitors walk around in his space, click hotspots to learn facts about the Doughboy’s life, get daily recipes, and shop vintage items in his home like slippers, milk cups, and a Doughboy Cookie Jar (which sold out in 15 minutes).

The Doughy Details (don’t miss his book collection - he’s quite well read)