“BAKES UP BIGGER” PILLSBURY BRAND CAMPAIGN

IDEA: The biggest news of the Doughboy’s life (biscuits, crescents and cinnamon rolls now bake up bigger than ever) calls for the biggest score known to man (or boy), even bigger dance moves, and a 30 foot tall Doughboy in the BIG Apple.

“Big Biscuits” TVC :30

“Can I Get a Hoo Hoo?” TVC :30

Big Doughboy in the Big Apple

For the first time ever, people’s dreams of poking the Doughboy’s belly came true, AND they got to taste Pillsbury’s new Bakes Up Bigger biscuits, crescents, and cinnamon rolls.