MINI “WAYMOWEEN” HALLOWEEN STUNT

IDEA: For Halloween, MINI dressed up as the scariest thing it could think of, a driverless car, to remind trick-or-treaters that the thrill of being behind the wheel will always be WAY MOre fun than riding in the back of a ghost car.

OOH

BTS

Creative Directors: Hanna Wittmark & Kate Baynham

Associate Creative Directors: Mason Douglass & Savannah Bradford

Art Director: Toan Mai

Copywriter: Anthony Zuccaro

Executive Producers: Jim King & Oscar Thomas

Senior Print Producer: Jess Shay