“SYMBOL OF CULTURE” BMW 7 SERIES LAUNCH

IDEA: 7 is a significant number in every culture around the globe. So, we introduced the BMW 7 Series as the next entry into the canon of culture defining 7s.

7 Series TV / OLV

7 Series Radio

i7 TV / OLV

i7 Radio

ECDs: Wes Phelan and Mathew Edwards

ACDs: Kevin Leung and Clemens Zlami

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Producer: Daniel Chang

Associate Producer: Lea Hamilton