IDEA: The Creative Director of Coach stated that he chose the new mascot, Rexy the Dinosaur, simply because it was cool and different. Leveraging this attitude, this campaign was created to position Coach as a young and approachable luxury brand, that doesn't need a reason to be celebrated, other than "just because." 


OOH

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PRINT

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DIGITAL

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In-store Interactive Display

Copywriter: Mason Douglass

Art Director: Mason Douglass