TALENTI NEW BUSINESS PITCH - MEKANISM JUNE 2017 (plot twist, we won)
IDEA: Using a kaleidoscope effect that blends together Talenti's ingredients and culture, we showed their unique perspective.
YOU'RE CLEARLY TALENTI
Talenti social followers hashtag their photos with their favorite Talenti flavors and their photos become part of the kaleidoscope patterns in our digital/video billboards as well as GIFs for them to share.
Talenti partners with Airbnb to give guests overnight stays in giant clear Talenti jars at locations that represent our flavors.
Below the sea - Sea Salt Caramel
Beneath the Aurora Borealis - Peppermint Bark
Top of a Skyscraper - Caramel Apple Pie
Talenti partners with Youtube Red, allowing people to unlock specific shows by posting a selfie, holding specific Talenti flavors that correlate to the specific Youtube Red shows, with the hashtag #clearlyyoutube.
Copywriter: Mason Douglass
Art Director: Emily Swenson