TALENTI NEW BUSINESS PITCH - MEKANISM JUNE 2017 (plot twist, we won)

IDEA: Using a kaleidoscope effect that blends together Talenti's ingredients and culture, we showed their unique perspective. 


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SOCIAL

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TV/ VIDEO

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YOU'RE CLEARLY TALENTI

Talenti social followers hashtag their photos with their favorite Talenti flavors and their photos become part of the kaleidoscope patterns in our digital/video billboards as well as GIFs for them to share. 

CLEAR BNB

Talenti partners with Airbnb to give guests overnight stays in giant clear Talenti jars at locations that represent our flavors.

Below the sea - Sea Salt Caramel

Beneath the Aurora Borealis - Peppermint Bark

Top of a Skyscraper - Caramel Apple Pie

CLEARLY YOU(TUBE)

Talenti partners with Youtube Red, allowing people to unlock specific shows by posting a selfie, holding specific Talenti flavors that correlate to the specific Youtube Red shows, with the hashtag #clearlyyoutube. 

Copywriter: Mason Douglass

Art Director: Emily Swenson