REGIONAL 2018 SILVER STUDENT ADDY WINNER

DISTRICT 7 2018 "BEST OF SHOW" & GOLD STUDENT ADDY WINNER 

IDEA: Charmin calls on The People to end the "Down Under Debate" and decide once and for all: Bunch or Fold?


SOCIAL

The post then links the wiper to a website where they can vote and track the debate results. 

Once the wiper votes, they are prompted to share their team affiliation to rally others to get on board or begin the convo among their friends.

SWAG

Once the wiper shares their certified status, they will receive an enamel pin to swag out for their team and share on social.

IN STORE

Charmin will sell specialty branded packs of TP for both sides of the wipe war and drive them to the site to vote.

OOH 

THE READ IT AND WIPERS

The winning way to wipe will receive personalized rolls of Charmin Ultra Soft with the faces of their Facebook friends from the losing side on each victorious square.

Screen Shot 2017-03-14 at 2.17.36 PM-01.png

No doubt they'll know what to do with it.

Copywriter: Mason Douglass

Art Directors: Katie McElearney, Charlotte Masters