7-ELEVEN & DETECTIVE PIKACHU

IDEA: Pokémon have gone missing and Josh, the most devoted 7-Eleven employee/Detective Pikachu fan, has started a 7-Eleven Neighborhood Watch and coded a way into Ryme City through the 7-Eleven app to help find them.


POP, WILD POSTINGS, OOH

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CINEMA SPOT/DIGITAL VIDEO - 7-ELEVEN APP

DIGITAL VIDEO - DETECTIVE PIKACHU PRODUCTS

Detective Pikachu Slurpee Bottles and Straws

Detective Pikachu Chocolate Bars

DIGITAL VIDEO - MR. MIME MYSTERY SLURPEE: Guess the three mystery flavors and win free Slurpee for a year.

ORGANIC SOCIAL

EXPERIENTIAL - Pop Up Detective Pikachu Slurpee Truck in Times Square on Premiere Day

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SVP Creative Director: Justin Crawford

Copywriter: Mason Douglass

Jr. Art Director: Mariajose Cuyan

Jr. Designer: Syd Rein

Account Director: Chuka Schneider

Account Supervisor: Jenny Wolf