7-ELEVEN & DETECTIVE PIKACHU
IDEA: Pokémon have gone missing and Josh, the most devoted 7-Eleven employee/Detective Pikachu fan, has started a 7-Eleven Neighborhood Watch and coded a way into Ryme City through the 7-Eleven app to help find them.
POP, WILD POSTINGS, OOH
CINEMA SPOT/DIGITAL VIDEO - 7-ELEVEN APP
DIGITAL VIDEO - DETECTIVE PIKACHU PRODUCTS
Detective Pikachu Slurpee Bottles and Straws
Detective Pikachu Chocolate Bars
DIGITAL VIDEO - MR. MIME MYSTERY SLURPEE: Guess the three mystery flavors and win free Slurpee for a year.
EXPERIENTIAL - Pop Up Detective Pikachu Slurpee Truck in Times Square on Premiere Day
SVP Creative Director: Justin Crawford
Copywriter: Mason Douglass
Jr. Art Director: Mariajose Cuyan
Jr. Designer: Syd Rein
Account Director: Chuka Schneider
Account Supervisor: Jenny Wolf