7-Eleven Day 2019
IDEA: Reintroduce Slurpee to the world on 7-Eleven Day with a limited edition cup, made specifically for sharing on Instastories, to give people a way to express how they feel when slurping that diem and living their best #slurplife.
Instagram Stories - We reposted a mix of influencers and regular people who shared the cups on their Instastories throughout the day.
Twitter went down for a few hours and it was obviously our fault.
We joined a group chat with T-Mobile and Redbox.
The Slurpee Queen herself blessed us with some quality #content.
Our bday broski, Jax from Vanderpump Rules, gave us a shoutout so we shouted back.
7/11 BIRTHDAY GIFTS - We sent birthday cards and Slurpee swag to 7 celebs who are also 7/11 babies.
SVP Creative Director: Justin Crawford
Copywriter: Mason Douglass
Jr. Art Director: Mariajose Cuyan
Jr. Designer: Syd Rein
Account Director: Chuka Schneider
Account Supervisor: Haley Martin