7-Eleven Day 2019

IDEA: Reintroduce Slurpee to the world on 7-Eleven Day with a limited edition cup, made specifically for sharing on Instastories, to give people a way to express how they feel when slurping that diem and living their best #slurplife.


THE CUP

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IN STORE

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THE SOCIAL

Instagram

Instagram Stories - We reposted a mix of influencers and regular people who shared the cups on their Instastories throughout the day.

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Twitter

Twitter went down for a few hours and it was obviously our fault.

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We joined a group chat with T-Mobile and Redbox.

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The Slurpee Queen herself blessed us with some quality #content.

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Our bday broski, Jax from Vanderpump Rules, gave us a shoutout so we shouted back.

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7/11 BIRTHDAY GIFTS - We sent birthday cards and Slurpee swag to 7 celebs who are also 7/11 babies.

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THA SLERCH

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SVP Creative Director: Justin Crawford

Copywriter: Mason Douglass

Jr. Art Director: Mariajose Cuyan

Jr. Designer: Syd Rein

Account Director: Chuka Schneider

Account Supervisor: Haley Martin